An innovative start-up in the tech and hospitality space, Bensen AI needed a website to launch their new digital platform to restaurant owners in the B2B space. The challenge was to make a technology-based platform seem approachable and accessible to the everyday restaurant managers/owners, so we relied on visual graphics to marry the messaging. Often overlooked web design elements such as iconography and a process graphic can make the difference between high bounce rates and high retention rates for your website’s analytics.